![]() “The handwritten typeface conveys love, and that sense of human touch feels even more salient,” says Liu. In her recent study published in the Journal of Business Research, Liu’s team found that menus printed with handwritten typefaces influenced customers to believe that the food was made of better ingredients, prepared with more care and was generally better for their bodies. But these long-suffering fonts might just have the last laugh.Īccording to Stephanie Liu, assistant professor of hospitality management at The Ohio State University, menu fonts that resemble handwriting might be more influential than once thought. Fonts such as Comic Sans and Papyrus have been mocked by designers for their use in professional designs. Does your font choice communicate what your want to say about your brand? What Does Your Font Choice Say About You?ĭesigners have long known that fonts can communicate brand messages. Typefaces such as Comic Sans have been derided by designers for years. ![]() ![]() But how much consideration have you given to your menu fonts?Īnd according to a new study from researchers at The Ohio State University, your font choice might be saying more than you know. And even without being explicit, it can influence your customers’ opinion of your business. Probably more than any other marketing piece, your menu communicates most directly to your customers. The choices you make as you put together your menu can definitely impact your business. There has been a lot written about menu design.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |